How to get your plan funded?
Resources for healthcare are limited and decision-makers are bombarded with requests. Your plan, whether it is a new policy, programme or practice, has to compete with other healthcare priorities.
If you want to get funding and implement your plans, describing the clinical benefits of your proposal is not enough. You need to consider and present the healthcare financing aspect as well. Otherwise, the decision-makers are reluctant to allocate scarce resources for it.
for your plans
An investment case helps you to convince decision-makers of the benefits and the importance of funding your programme or new policy.
Highlight the clinical benefits
Demonstrate the investment needed
Increase your chances of getting funding
We help you to convince the decision-makers
Increase your chances of receiving funding and get your proposal implemented.
We conduct health economics analyses on your plan and write a convincing investment case for the decision-makers.
What is an investment case?
An investment case is a short document written for a specific policymaker who is not a health economics expert. Typically, a health economics investment case highlights the clinical benefits of your plan, demonstrates the investment needed and predicts the resulting cost savings over a five-year period. And then, brings the health outcomes and financial aspects together for a case on why your plan should be implemented.
Importantly, an investment case gives the policymakers concrete recommendations on what they should do. You’ll find links to some investment case examples below.
Why investment cases?
More effective than long reports
We use health economics investment cases because these have proven to be more effective in communicating to and convincing the decision-makers than long reports. Investment cases are short to the point, easy to understand and give clear recommendations.
Easy to understand
Decision-makers are not experts in health economics and probably not in the clinical area you are promoting. If they don’t understand, they are not convinced and say “no”. Therefore, we keep it simple. The investment cases focus only on the main consequences of your plan and why it should be implemented.
No one reads your long report
Decision-makers are busy. They’ll not read a fifty-page technical report of your plan. At best, they’ll quickly skim it through and try to find the information they need. This is not an effective way to lobby. They are much likely to read your four-page investment case.
Quicker to make
Creating a short and concise investment case is more difficult than writing a long report. Data collection and analyses are needed for both. Never the less, investment cases tend to take less time than long reports. Therefore, require fewer workdays and a somewhat smaller budget.
The value of technical advice is not determined by the number of pages, but by providing the decision-makers with clear and concise information that helps them to make informed decisions.
For whom the investment cases are?
The investment cases are for persons and organizations who seek to create large-scale improvements in healthcare. The cases are for programme managers who understand that policymakers need to consider the financial consequences of their alternatives, and that helping them to do so, increases the likelihood of positive decisions. Investment cases are for interventions and policies that already have some evidence on the effectiveness and information about the costs.
Investment cases are not for small scale or unscalable interventions. And also not for programmes or policies where the effectiveness-evidence is based only on opinions.
How do I get started?
Would you like to use an investment case to promote your programme or policy? Contact us and we’ll schedule a call to discuss your situation. We’ll walk you through the process, data requirements and inputs needed from your team for the creation of the investment case. Here is an overview of the process.
1. Inception call
We start with a call to discuss your situation, objectives and target audience. The first call is free.
Send us information with the below form and we’ll schedule a call with you.
2. Design advice
We advise you on which study design is the most suitable for your situation and target audience. We’ll also review with you what information is already available and what still needs to be collected. At the end of this phase, we have a clear plan for your investment case.
3. Getting it done
We collected the needed data together with your team. We conduct the health economics analyses, write a draft and discuss the preliminary finding with you. You’ll get a good looking four-page investment case, a matching presentation and a technical annexe.
4. Sharing the case
We present the findings to your decision-makers and answer their questions. Then you can hand over the investment case to them. Usually, you need to follow them up. We give you ideas on how to do this, to keep the momentum, and get the commitment you need.
Fill in the form and we schedule a call with you. The inception call is free and there are no commitments.
We look forward to hearing from you and to our discussion on how an investment case can be used to help your plans.